Recently, I revisited my website sumaraby.com after a long time. I wasn’t actively posting on social media, running ads, or promoting my services.
To my surprise, I found that my website was ranking #1 on Google for the keyword “SMM expert in Kochi.”
This result didn’t come from overnight success or aggressive marketing. It came from consistent, experience-driven SEO work done earlier following Google’s E-E-A-T framework.
In this blog, I want to share exactly what I focused on and how it helped me rank, along with tips on how to make your website visible and rank #1 on Google.
Experience: Writing From Real Work, Not Theory
The foundation of my website content was real experience.
Every page and blog was written based on:
- Hands-on work in social media marketing
- Real challenges faced by businesses
- Practical solutions I’ve actually implemented
Instead of copying templates or rewriting common SEO blogs, I shared what I know from doing. Google values content created by people with genuine experience and that was my biggest strength.
Expertise: Clear Focus as an SMM Expert in Kochi
I didn’t try to be everything for everyone.
My content clearly showed:
- What service I provide (Social Media Marketing)
- Who I help (businesses and brands)
- Where I operate (Kochi)
I focused on clarity over complexity. The content was written in simple language, explaining concepts without jargon, so both users and search engines could understand my expertise.
How to Rank on Google and Make Your Website Visible
Here are the key steps I followed to rank my website #1 and make it visible on Google:
- Target Low-Difficulty, High-Intent Keywords
- Focus on location-based and service-specific keywords like SMM expert in Kochi.
- Avoid highly competitive keywords unless your website has strong authority.
- Create High-Quality, E-E-A-T Content
- Share real experience and practical insights.
- Write content that answers your audience’s questions and solves problems.
- Keep content clear, informative, and trustworthy.
- Backlinks and Guest Blogging
- Write informative guest posts on relevant websites.
- Provide value rather than promotional content.
- Place backlinks naturally within the article.
- Avoid spammy or keyword-stuffed links.
- Update Your Content Regularly
- Keep existing pages fresh with updated information and examples.
- Improve headings, internal links, and clarity.
- Optimize On-Page SEO
- Use target keywords in titles, headings, and meta descriptions.
- Add descriptive alt text for images.
- Ensure fast page load speed and mobile-friendliness.
- Internal Linking and Site Structure
- Link related pages internally.
- Use clear headings and logical navigation for users and search engines.
- Patience and Consistency
- SEO takes time results won’t be instant.
- Stay consistent with content updates, backlinks, and optimization.
By following these steps, my website gradually climbed the ranks and finally reached the top spot.
Authoritativeness: Smart Keyword Strategy & Backlinks
Targeting “SMM expert in Kochi” helped Google clearly understand my authority in that specific niche.
Backlinks Through Informative Guest Blogging
Backlinks strengthened authority and trust. I focused on:
- Guest blogs on marketing, business, and startup websites
- Providing real value in each article
- Natural placement of backlinks, avoiding spam
This approach improved authority, trust signals, and referral traffic.
Trustworthiness: Genuine, Informative Website Structure
Trust was built by keeping the website:
- Honest and transparent
- Free from exaggerated claims
- Easy to navigate and understand
The website began with genuine information about who I am, what I do, and how I help — then expanded into detailed, informative content.
Ranking Without Heavy Social Media Activity
Even without active social media, my website climbed to #1 because the content followed E-E-A-T principles and genuinely helped users. Quality SEO works quietly when done correctly.
Final Thoughts
Ranking #1 on Google didn’t happen overnight. It was the result of:
- Real experience
- Clear expertise
- Authority built with backlinks and guest posts
- Trustworthiness in content and website structure
If you’re building a personal brand or service-based website, especially locally, focus on E-E-A-T, high-quality content, backlinks, and patience. Hard work pays off even when you can’t see immediate results.
