In our daily lives, we see hundreds of advertisements billboards, hoardings, and posters flashing by as we move through the busy roads of Kochi. But only a few manage to leave a lasting impression.
As an SMM and SEO expert in Kochi, I often observe how creative ideas, smart visuals, and cultural connections make certain ads stand out from the clutter. Here are a few that recently caught my attention for their brilliance, message, and market strategy.
1,Aarayalum Kaalu Pidichu Pokum – Chicking’s Catchy Campaign
One of the most relatable and witty campaigns I’ve seen recently is from Chicking with the caption Aarayalum Kaalu Pidichu Pokum — or “Anyone would grab a leg piece.” The billboard shows a hand holding a crispy chicken leg, instantly creating visual appetite appeal.
Why it works:
- Uses local flavor and humor that Malayali audiences love.
- The phrase has a fun double meaning, linking food craving with catchy wordplay.
- Simple yet brilliant concept that makes people smile and remember the brand.
As an SMM and SEO expert in kochi.This ad is a perfect mix of cultural relatability and minimal visual storytelling — proving that creativity doesn’t always need complexity.I shared my detailed thoughts on this ad on LinkedIn — you can read here.This campaign proves that cultural understanding and creative copywriting can turn a simple visual into a viral experience.
2,Mikachathinekkal Mikachath – Kenza TMT’s Smart Rivalry
Kenza TMT Steel Bars elevated advertising rivalry with its Malayalam tagline Mikachathinekkal Mikachath, meaning “Excelling beyond excellence.” Featuring megastar Mammootty, the campaign symbolizes solid strength and class. Mammootty, known for his powerful screen presence, perfectly embodies the brand’s promise of superior quality and reliability. The ad’s sleek, innovative presentation aligns with the high standards and technological advances that Kenza TMT promotes in its products.
Kenza’s competitor, Kairali TMT, had actor Mohanlal, “The Complete Actor,” endorsing its brand. By choosing Mammootty, Kenza cleverly transformed the competition into a “battle of the Big M’s,” leveraging two iconic Malayalam film stars known for their charisma and mass appeal.
Why it works:
- Uses celebrity branding strategically, avoiding overused clichés by differentiating Kenza through Mammootty’s unique persona.
- Creates a compelling narrative of healthy rivalry between two legendary figures, which resonates emotionally with the local audience.
- The tagline Mikachathinekkal Mikachath encapsulates ambition and superiority, reinforcing Kenza’s commitment to excellence.
- The campaign integrates sophisticated storytelling, high production quality, and cultural relevance, which elevates brand perception and recall.
Overall, the campaign stands out for its creative use of star power and memorable messaging that connects deeply with Malayalam-speaking consumers, driving both brand prestige and competitive differentiation in the steel industry.
3,Kannalle Nethrayund – Nethra Foundation’s Thoughtful Visual Message
At Nethra Foundation Eye Hospital in Thamarassery, the team created two beautiful hoardings featuring the tagline Kannalle Nethrayund, which translates to “There is vision in the eyes.”
The visual was both simple and powerful, depicting symbolic eyes integrated with the brand name “Nethra.” It’s a masterstroke of identity-based design and purpose-driven advertising.
Why it works:
- Clean and meaningful—ideal for a healthcare brand.
- Visual and wordplay combine naturally with the brand name.
- Creates instant recognition and emotional connection.
This campaign proves that when branding aligns with purpose, even minimal design communicates deeply.
4,Aarum Kothichu Pokum – Vinsmera Jewels’ Bold and Vulnerable Lalettan
Directed by Prakash Varma, the Vinsmera Jewels ad titled Aarum Kothichu Pokum (“Anyone will desire it”) redefines how jewellery is advertised. The film stars Mohanlal, who boldly wears necklaces himself — a striking visual that challenges gender norms in jewellery marketing.
What makes this ad stand out is Mohanlal’s portrayal — not as the usual larger-than-life figure but as a vulnerable and gentle character, delicately adorning himself with jewellery. Instead of the typical macho or invincible roles he often plays, here Lalettan appears introspective and soft, bringing emotional depth to the campaign.
This nuanced vulnerability paired with stunning visuals challenges traditional gender stereotypes elegantly and makes the ad feel fresh and deeply memorable. It’s a creative risk aligned perfectly with the brand’s goal to start conversations and challenge norms.
Why it works:
- Breaks stereotype by showing Mohanlal in a gentle, vulnerable light.
- Uses his star power to normalize jewellery for all genders.
- Combines emotional storytelling with visual beauty.
- The tagline Aarum Kothichu Pokum beautifully reinforces the power of desire and allure.
As an SMM and SEO expert in Kochi, I see this as a masterclass in bold marketing — taking risks, anticipating critique, and owning the narrative confidently.
What Marketers Can Learn from an SMM and SEO Expert in Kochi
These campaigns together highlight how creativity and local relevance shape modern marketing in Kerala. The secret lies in:
- Speaking your audience’s language.
- Balancing culture with brand purpose.
- Taking bold, intelligent risks that get people talking.
As an SMM and SEO expert in Kochi, I believe that strong storytelling and regional insight are what make ads timeless in people’s minds. From Chicking’s playful simplicity to Vinsmera’s bold reinvention, these campaigns truly redefine what powerful marketing means today.
